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MessageDesignExecution

A One-of-a-Kind Invitation for a One-of-a-Kind Membership

CORE: needed a printed membership invitation kit that would be as remarkable as the private club itself and as memorable as the original award-winning founding member kit - but done in half the time at 1/4 the cost. Idea-ware started by developing messaging that would translate well into a high-quality print brochure and combined it with professional photographs of the club itself that focused on memorable physical textures in the facility.

A custom sleeve was developed that would allow CORE: employees to enclose additional materials printed in-house on Microsoft Word and Powerpoint templates. This added flexibility to the piece and reduced cost while maintaining a high quality feel. A custom box and packaging was created along with personalized invitation cards. The entire package was assembled in-house, by hand, providing a customized opening experience for each recipient evocative of the highly personalized and crafted experience that a membership in CORE: delivers.

View The Core Club Invitation (.pdf)

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