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Two Companies. Six Weeks. One Brand.CryptoMetrics a provider of fingerprint scanning technologies merged with BioDentiy, a developer of facial recognition software. The new company needed to merge its two disciplines into a single identity and conduct a complete brand overhaul in six weeks for a high profile public launch. Idea-ware developed a new logo and tagline that tied together the strengths of both companies providing the basis for a unified message throughout all their marketing materials. We wrote new copy for more than 25 products, solutions and vertical markets, and developed a completely new look and feel that evoked both the fingerprint and facial scanning capabilities of the new company. And then we deployed all messaging and visual identity elements in dozens of printed brochures and web pages, a 3 minute animated Flash commercial, and trade show signage |
    
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