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Since 1999 Evident Software had been providing IT departments with a "chargeback" isolution for IT usage. Recognizing that its clients were purchasing its product for a completely different reason, the company decided to repackage its products and reposition itself in the crowded enterprise IT software market. But it needed to do so without losing critical sales momentum.
Idea-ware studied the competitive landscape and helped Evident refine its messaging around three new solution areas that would form the basis of its new product packaging and messaging. The work resulted in 3 new solution brochures and updates to their product collateral, website, trade show signage, sales presentations. Several new custom graphics were developed with specific icons to create a unique message and identity around the new solutions.
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