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The International, a prestegious private golf club outside Boston, posesses a 100 year history and the distinction of having the longest golf course in North America. To appeal to a new, younger generation of potential members the club needed to carefully reposition itself as a full-service destination resort while maintaining it's rich hertiage.
Idea-ware worked one-on-one with the CEO to craft language that captured his new vision for club and developed a new sales presentation that built upon the institution's history while re-introducing the new image and amenities to prospective members.
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