Warning: include(http://scripts.rss2html.com/public/rss2html.php?XMLFILE=http://www.idea-ware.com/blog/?feed=rss2&TEMPLATE=http://www.idea-ware.com/supporting/sample-template.html&MAXITEMS=8) [function.include]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /powervault/wwwroot/idea-ware.com/httpdocs/2009/case_quamut.php on line 46

Warning: include() [function.include]: Failed opening 'http://scripts.rss2html.com/public/rss2html.php?XMLFILE=http://www.idea-ware.com/blog/?feed=rss2&TEMPLATE=http://www.idea-ware.com/supporting/sample-template.html&MAXITEMS=8' for inclusion (include_path='.:') in /powervault/wwwroot/idea-ware.com/httpdocs/2009/case_quamut.php on line 46
MessageDesignExecution

Barnes & Noble Startup that develops and sells a line of high quality print and online 'How To' guides.

Needed to generate buzz and awareness for new site and begin driving traffic to website

Scope of Project:

  • Idea-ware conceived and implemented viral campaign, built landing page based on Quamut topic
  • Achieved #1 ranking on Digg.com
  • Drove 60,000+ visitors to the Quamut site in 2 days
  • Resulted in #3 ranking on Google for the phrase “ipod hacks”

Untitled Page