Barnes & Noble Startup that develops and sells a line of high quality print and online 'How To' guides.

Needed to generate buzz and awareness for new site and begin driving traffic to website

Scope of Project:

• Idea-ware conceived and implemented viral campaign, built landing page based on Quamut topic
• Achieved #1 ranking on Digg.com
• Drove 60,000+ visitors to the Quamut site in 2 days
• Resulted in #3 ranking on Google for the phrase “ipod hacks”