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Archive for February, 2009
The Limits of Great Marketing?
Saturday, February 21st, 2009Humor Advertising in a Market of Worry
Wednesday, February 18th, 2009In a world when everything seems to be falling - the market, auto sales, your investments, public confidence, etc. - you can always count on humor to help make your message stand out.
Witness this great Ad I saw in today’s paper from Jet Blue. One that made me chuckle out loud on the train and which I will not soon forget. In fact I’ll tell others about it today just as I am here.
-JPL
– Post From My iPhone
Bullish on America’s Next Generation…
Monday, February 16th, 2009
For all the talk of our 47 year old, post-baby boom President heralding change, I actually think its a much younger generation - those in college today and just out of it - that will re-invigorate America and the world.
Three things I have seen in the past week gave me great confidence that America has not completely lost its mojo and that this up and coming generation is poised to unleash the next great phase of global growth:
1.) TerraCycle - The amazing business that I visited and wrote about last week which was founded by a 20 year old Princeton dropout and turns garbage into products. It’s not only revolutionized the way we look at garbage, but could become the GE of eco-capitalism in just a matter of years - proving that you can make huge profits, and benefit the planet.
2.) My Old Fraternity - When I left Hobart in 1990 my fraternity - Phi Sigma Kappa - was in deep decline. A few years later it was banned from campus and lost its charter. Then about 3 years ago, a team of industrious freshman reached out to the dispersed botherhood of house alumni in search of support and a history on which to re-charter the house. Today it’s back in operation and appearantly the most popular house on campus. The key? They’ve run it like a business, building a viral campus-wide brand backed by posters, slogans and creative t-shirts, supported by unique fundraising events, smart networking parties (”slip-n-slide” parties), and a diverse array of brothers that defies the traditional Hobart Fraternity clique that was based on which sport you played.
3.) Today’s Tom Friedman Column in the NY Times - in which he relays the story of two recent Yale grads he meets in New Delhi who tour the Indian countryside in a solar powered car promoting the Indian Youth Climate Network, or IYCN, which connects young climate leaders in India and spreads awareness of all the clean, green energy innovation taking place there today.
These kids are different than I was at that age for sure. They are less motivated by money than by doing what’s right. But they are also deadly serious and incredibly focused about their mission. And they seem to be competely free of the social and business mores and constraints of previous generations. Maybe it’s all the natural outcome of the first generation to have grown up with the internet and a truly open and fast moving market of ideas. But whatever it is, it’s got me bullish on America again and thinking that whatever happens in this economic winter of discontent, just beyond it lies a spring of renewal driven by a new generation of innovators.
JPL
TerraCycle: Turning Garbage Into Gold!
Tuesday, February 10th, 2009A few weeks (and postings) ago, I had a chance to see the CEO & Founder of TerraCycle.net present at the CORE: club. I was really blown away by their business and curious to see more for myself, so we called them up and asked if we could get a tour.
Today George and I went down to Trenton NJ for a visit and all I can say is… Wow! Wow! And Wow! We spent close to 3 hours today at TerraCycle and the story just keeps getting better.
First, a big shout out to Albe Zakes, TerraCycle’s PR whiz (and a great story in his own right - more on that in a future post) for so expertly delivering us the full tour of TerraCycle’s facilities and operations.
We got to see first-hand how they collect and sort garbage of all types from schools, communities and manufacturers, then turn it into a bewildering array of products sold in major retailers countrywide. The scope of the operation boggles the mind: There was a 100K sq foot warehouse filled with left over clothing material, Coke and Pepsi bottles, milk jugs, wooden barrels, plastic drink pouches, reclaimed vinyl billboards, and shredded mylar wrapping material. All neatly organized in bins or bays, barcode scanned and cataloged. Hence one of their mottos: “The only difference between a landfill and TerraCycle is we’re sorted!”
And all of it gets converted into backpacks, wall clocks, fertilizer, home cleaner, plant pots, you name it. You can see the full slideshow tour here.
At the end we had a chance to meet with Tom Szaky the CEO and Founder of TerraCycle. Like the rest of the gang here he’s in his mid to late twenties - humbling for a couple of 30-40 somethings like us…
He talked about all the cool new stuff they are plannng including the release of his new book - “Revolution in a Bottle” - and their pilot reality TV show episode - Garbage Moguls - which will air on the National Geographic Channel on Earth Day (we got to see an advance copy of it and it’s absolutely fantastic).
As a PR and Marketing machine, these guys are firing on all cylinders and seem poised to become the GE of “eco-capitalism”. The energy and vision you pick up from them is contagious too, and its inspiring to suddenly look at garbage everywhere and see potential products.
Look for their stuff next time you are in Target, Walmart, Stop & Shop, Walgreens, Office Max or a Home Depot near you. Or just check them out online at http://www.terracycle.net
JPL
The Importance of Doing Things Differently
Monday, February 9th, 2009
Heard a great story on NPR this morning that really demonstrates the success you can have when you change the way you are communicating.
Networking for a Renewed World Order?
Thursday, February 5th, 2009
As a member of the CORE: club in Manhattan I get a rare glimpse into the activity of the world’s movers and shakers and lately its been interesting to see how busy the place is.
Trust Me: Idea-ware in the Mirror?
Monday, February 2nd, 2009
If you haven’t checked out the new TNT series Trust Me you should. It’s on every monday night at 10pm. Couple of things I like about this show:

