In this business there isn’t anything much more exciting than seeing your work on television knowing millions of others are too!

That’s what we managed to accomplish with GoS networks.  They approached us last month to assist in the launch of the company starting with a corporate identity, company name, logo, tagline and website.  The name GoS stands for “Guarantee of Service” a derivative of the phrase “Quality of Service” (QoS) well-known in the telecom and IT industries.   GoS provides a new kind of QoS that literally allows service providers to “turn on” a level of control over their traffic that was never before possible.  This inspired a stylized “o” in the shape of the universal “power” or “on” button which became the core of the logo.  It’s nice and clean and high tech.

But the most interesting part of the whole process was knowing who would be wearing this new logo.  It turns out that well-known PGA tour professional Padraig Harrington is associated with GoS Networks.  We are excited to have the chance to put our work on his sleeve.  The website is still under construction but as soon as we had the logo finalized it was on his shirt.  Padraig has been on a hot streak recently and we’d like to think the logo had something to do with it!

Here are a few shorts from last week’s tournament.  You know who we will be rooting for at next year’s Masters…

- George

Zpizza is a national restaurant chain that opened in 1986 with the goal of creating a healthier, lighter, delicious and creative pizza. Twenty-three years and over 90 stores later, customers would rave to friends and family about Zpizza’s organic sauce, wheat crust, MSG-free sausage and pepperoni, local produce, and their gluten-free and vegan options.

Now They Can Rave To Everyone Else too!

Zpizza and its local store owners had already seen that social media networks and online marketing were a fit for their business when they came to Idea-ware. Several of their locations had successful Facebook fan pages and they had used e-mail marketing for years with great success.  What wasn’t working was traditional PR. Zpizza had received lots of press but it was difficult to track how that translated into new customers. Idea-ware developed a social media plan for Zpizza that included using Twitter and Facebook to better engage with their existing fans, and generate discussions and buzz to attract new ones.

Positive Mentions That You Can Measure

In less than two months Zpizza has seen their fan base on Facebook grow 50% from 830 to 1250 members and, more importantly, the fan ‘interactions’ have increased 33%. Idea-ware started using two Twitter accounts (@zpizza_dc and @zpizza_SoCal) to increase followers (750 added) engage with new customers, field questions, and even turn a brief negative customer experience into a lasting positive one. The result has been an overall increase in positive remarks about Zpizza in blog reviews, food-related forums, on Twitter and Facebook.

Looking to develop a social media strategy for your brand?  Let us show you what we can do, one Tweet at a time…

- Janine