Janine ran across this great blog post from the folks at Function Webdesign. It highlights what they believe to be the top 50 re-designs of major brand logos or icons like the AT&T example above.
Their selections point to a number of stunning examples that fundamentally change the face of a brand such as these:
But then there are also some others that are very subtle but show how a small change can make a big difference…
So I decided to add #51 to their list - selecting a logo redesign we did last year for one of our very own customers - USAN - and very much reflective of this latter grouping. Subtle changes to the logo font and colors combined with a much improved tagline add up to a simple yet powerful redesign…
To see how this was incorporated across the rest of their corporate branding check out the case study on our site or visit http://www.usan.com
JPL