Good Week/Bad Week in Branding

Good Week: Intel -- A new report reveals no pay gap between U.S. men and women who work at the same job-grade, the result of a decade of commitment to diversity, according to the company.  Culture: another way that Intel gets “Inside” right.

Bad Week: Airbags -- No, not the 2016 presidential candidates. Millions of automobiles worldwide are being recalled due to faulty airbags from Continental Automotive Systems and Takata. Japanese, German, American, Scandinavian: virtually no brand was spared. Put down the phone. Eyes on the road.

Farewell: Scion -- Toyota abandons the hipster-aimed brand after 13 years, citing reduced sales and the growing trend among millennials to avoid purchasing cars in favor of relying on public transportation, ride-sharing and services like Uber.